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Good morning. Your Google Business Profile is not only yours anymore. Google keeps adding places where information about your business shows up without you ever typing it, and the owners who stay ahead are simply the ones who look.

1. There is a new Collected Info tab on your profile. Google's automated assistant sometimes contacts businesses by phone or chat to confirm details like hours or services. Google announced on its Business Profile account on X that owners can now review what it gathered, under Edit profile, then Collected info. You can see where each detail came from and the date it was collected, and delete anything that is wrong. Search Engine Land reports it is limited to select regions, languages, and business categories for now.

Why it matters: a wrong hour or a service you do not offer quietly costs you calls, and until now you had no way to see where that detail came from.

Do this: open your profile, tap Edit profile, and look for Collected info. If it is not there yet, nothing is wrong with your profile. If it is there, read every line and delete what does not match your business.

2. Reported, not confirmed by Google: local results shown as an AI Overview. Search Engine Roundtable reports that people have spotted local business knowledge panels labeled AI Overview, with a Show more button that opens an AI Mode style view. It describes this as one of several tests Google has been running, not an announced rollout, so treat it as a look ahead rather than something to react to.

Why it matters: if an AI summary ever stands between a searcher and your listing, it gets built from what is already there. Your categories, your services, your photos, your reviews.

Do this: read your own profile the way a stranger would. Are your services written in the plain words a customer would use? Do your recent reviews mention the jobs you actually want more of? That is the raw material, and you shape it by asking customers for reviews, not by chasing a test.

A home baker described on a podcast this week what finally worked for her. Not a campaign, and not an ad budget. A twenty second phone video of herself walking up to her own cart, with the neighborhood named out loud, posted without much thought. People started showing up saying they had seen it.

Here is why that should encourage you. You do not have an audience problem. You have a proof problem. Almost nobody nearby knows what a normal day at your business looks like, and the boring middle of your work is the most convincing thing you own: the walkthrough, the repair list, the truck getting loaded at seven in the morning. A polished ad asks people to believe you. A plain video of the work lets them see for themselves, and that is the same engine behind the Local Guide Method. Your customers do your SEO for you, once they can see what you actually do.

Your action this week: take one twenty second video on a normal job. Say the neighborhood or the street out loud in the first three seconds, post it, then get back to work. Do not judge it by one video. Judge it by ten.

Today's post covers the other half of that idea, the eight photos worth having on your profile and how to get them without a photo shoot: What photos should you add to your Google Business Profile?

One last thing. If you open that Collected info tab and find something strange in there, hit reply and tell me what you found. I read every reply, and your question is usually somebody else's question too.

Google Greg
Local Guide Marketing Academy

Idea spark: Chris Koerner on The Koerner Office.