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Hi {{first_name|there}},

You do not have to fix everything this week. You just have to do the next right thing. Here are three small ones. Each takes less time than a coffee break.

This one is reported, not confirmed by Google. Search Engine Roundtable says some owners are getting an email saying a Google Maps user suggested an update to their Business Profile. The email reportedly asks the owner to answer "Yes, it's correct" or "No, it's incorrect" within four days.

Why it matters: If you ignore it, a customer's suggested change to your hours, phone number, or other details could go live. Wrong hours can send a ready-to-buy customer to a locked door.

Do this: Check the inbox tied to your Google Business Profile, spam folder too. If one of these emails shows up, answer it within four days.

This one comes straight from Google. As of August 31, 2026, every website can use a Search Console setting called Search generative AI. It lets you choose whether your site's content can appear in AI Overviews, AI Mode, and AI features in Google Discover. Google says the default is to include your content, and that the setting is not used as a ranking signal for the rest of Search.

Why it matters: More of your customers get quick answers from AI Overviews and AI Mode. You want to know this switch exists and that it is set the way you mean it to be.

Do this: Log in to Google Search Console. Go to Settings, then Search generative AI. Confirm your site is included, unless you have a real reason to opt out.

I heard a story this week about an owner who gave an AI agent exactly one mission: grow his local newsletter. Nothing else. No inbox cleanup. No side projects. He said that single focus got him further than months of asking it to do a little of everything.

Think about how you would train a new hire. If you say "try this, now that, and grab my coffee," they never get good at anything. Give them one lane and they learn it fast. AI tools work the same way.

Most owners do the opposite. They ask AI for a bit of everything, get so-so results, and decide it does not work.

So pick one mission that ties back to your customers. Here is the one I would pick: every finished job gets a review request within 48 hours. That is the Local Guide Method in one sentence. Your customers do your SEO for you. Your AI just makes sure nobody gets forgotten.

Your action this week: Open the AI tool you already use. Give it that one job. Have it write a short, friendly review request text you can send after each job, with a spot for the customer's name and the work you did. Stick with only that for a month before you add anything else.

Hate writing Google posts? Here is how to turn a 90-second voice note into one with AI: How to Use AI to Write Google Business Profile Posts.

Got a question about your profile, or stuck on one of these steps? Just hit reply and ask. You are doing better than you think.

Google Greg
Local Guide Marketing Academy

Idea spark: Chris Koerner on The Koerner Office.