Google Business Profile

Local Guide Method

Oct 27, 2026

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2 min read

Show It, Do Not Describe It

Plus the spam update wrapping up, and a reported rules change on listings and posts

Google Greg

Local Guide Method

Two Google Changes, and a Better Way to Ask

Oct 20, 2026

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2 min read

Two Google Changes, and a Better Way to Ask

Hand-check your AI copy, keep your posts inside the rules, and make your next ask specific.

Google Greg

Google Maps

Oct 16, 2026

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2 min read

The town nobody is competing for

Plus a Google spam update that finished running, and reported new rules for what goes in your listing

Google Greg

Local Guide Method

Sep 25, 2026

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3 min read

The 12 Photos Every Google Profile Needs (And Who Should Really Be Taking Them)

Twelve is the target. A review system is how you actually hit it.

Google Greg

Sep 21, 2026

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2 min read

Five a Week Beats Five Hundred

A photo scam to check for, missing September numbers, and a smaller way to use AI this week.

Google Greg

Local Guide Method

Google wrote down details about your business. Now you can read them.

Sep 18, 2026

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2 min read

Google wrote down details about your business. Now you can read them.

A new Collected Info tab, a test that puts AI on top of local results, and the twenty second video that beats an ad budget.

Google Greg

Local Guide Method

Zillow Wants Up to 40%. Google Wants Nothing.

Aug 21, 2026

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2 min read

Zillow Wants Up to 40%. Google Wants Nothing.

The honest math on rented leads versus owned leads, from inside a real account

Local Guide Method

Aug 21, 2026

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2 min read

The Local Guide Method: Why Your Google Profile Needs to Prove It, Not Just Say It

Your customers do your SEO for you, running on a system instead of a hope

Google Business Profile

Show It, Do Not Describe It

Two Google Changes, and a Better Way to Ask

The town nobody is competing for

The 12 Photos Every Google Profile Needs (And Who Should Really Be Taking Them)

Five a Week Beats Five Hundred

Google wrote down details about your business. Now you can read them.

Zillow Wants Up to 40%. Google Wants Nothing.

The Local Guide Method: Why Your Google Profile Needs to Prove It, Not Just Say It

Get one local marketing play every week.
Join the list to receive our newest posts straight to your inbox.

Local Guide Marketing Academy

Google Business Profile

Show It, Do Not Describe It

Two Google Changes, and a Better Way to Ask

The town nobody is competing for

The 12 Photos Every Google Profile Needs (And Who Should Really Be Taking Them)

Five a Week Beats Five Hundred

Google wrote down details about your business. Now you can read them.

Zillow Wants Up to 40%. Google Wants Nothing.

The Local Guide Method: Why Your Google Profile Needs to Prove It, Not Just Say It

Get one local marketing play every week.Join the list to receive our newest posts straight to your inbox.

Local Guide Marketing Academy

Get one local marketing play every week.
Join the list to receive our newest posts straight to your inbox.